We all know that communication is the key to problem solving. But how can you help your potential customers solve their own problems if you don’t know them? Hear them out!
Your potential customers communicate with you through their clicks and actions in your website. By tracking your traffic’s actions in your website, you can understand their needs and exactly what they might be looking for. This information will allow you to improve their user experience.
In order to optimize this experience, you can create a strategy and test it out. The test results will further improve your already awesome strategy and you’re on your way to increasing conversion rates!