Buyer personas are semi-fictional representations of your ideal customers and are a key aspect of Inbound Marketing.
Why? Well, if you know exactly who you are trying to sell to, you will know exactly how to sell. That’s the beauty and importance of defining buyer personas in every business.
These representations are not deliberate guesses, they have to be educated and fact-driven in order to reach their full potential. Sound like a bunch? Don’t worry because we have your back!
We are marketing experts here at Dint and we are ready to guide you through it all.